October 21, 2015

Nordian acquires majority stake in Oxyma

In the past 15 years, the Rotterdam based company Oxyma has grown into the Dutch market leader in data-driven marketing services and solutions. After a strategic rebranding and financial support from Nordian Capital, Oxyma is ready for the next big steps in realizing their ambitions.

Ronald Morcus (CEO Oxyma): ‘Our customers increasingly feel the need for a business partner who helps them with a complete solution for creating customer value over all channels. With this omni-channel proposition we have come a long way but not far enough if you ask me. Our ambition is to rapidly grow into a ‘new breed agency’ offering the complete marketing solution to our customers. With our new identity and enlarged financial war chest for acquisitions we took two important steps towards this goal’.

Perry Bos, managing partner Nordian Capital: ‘We share Oxyma’s vision on market developments. We are enthusiastic about the drive and the ambition we see throughout the Oxyma organization and see our investment in Oxyma as a clear commitment to realizing the company’s ambitions’.

With its buy & build strategy Oxyma initially targets acquisitions within the Netherlands. Recently Oxyma increased its stake in aFrogleap to 100%. In the near future also international growth is planned.

About Oxyma

Oxyma is a marketing performance agency with offices in Rotterdam and Amsterdam, Since 2000, Oxyma helps its customers in realizing better customer engagement, improving customer value and creating sustainable success by smart, data driven marketing solutions and services. With 250 ambitious marketing and IT professionals Oxyma is working intensively together with customers such as BMW, KPN, Ziggo, Air France-KLM, Nuon, Unilever Food Solutions, AS Watson, Vodafone and Jumbo.