June 4, 2025 – Netherlands – Nordian is proud to announce its investment in & partnership with MAGIC FX. MAGIC FX is the leading special effects brand for the live entertainment industry. Their in-house developed and produced products are used at major events worldwide, including the recent Champions League finale, the largest festivals, Formula 1 and Eurovision. Their product range includes hardware and consumables for various special effects, such as flames, sparklers, smoke, and confetti. This makes MAGIC FX the top choice for major DJs, festivals, and sports events globally.
MAGIC FX distinguishes itself through its innovative power and high-quality products. Recognized as a market leader, MAGIC FX has repeatedly revolutionized the special effects industry with its groundbreaking and sustainable innovations, such as the Eco2Jet, a sustainable alternative to CO2 cannons, and the world's first biodegradable confetti.
By partnering with Nordian, MAGIC FX is making its next bold steps in its growth ambitions and plans; claiming further international presence combined with continued product innovation.
Bram Veroude, CEO of MAGIC FX, states: “We’re ready to scale up globally and take our brand to the next level! To support this exciting journey, we’ve partnered with Nordian, an entrepreneurial investment firm that shares our energy and vision. Nordian will join us to accelerate international growth and strengthen our global position in the world of mind-blowing effects. We’re beyond excited for what’s ahead and deeply thankful to our amazing customers, incredible team and suppliers who believe in MAGIC and continue to grow together with us.
Gregor Beusmans, Managing Partner at Nordian, added: “We are proud to partner with this leading brand in the special effects industry and look forward to work with Bram and his team to accelerate international growth. The company’s distinctive position and very entrepreneurial team provide a strong foundation for future growth and we look forward to contribute to the company’s growth ambitions.”