starter for international expansion


Building the leading European distributor of starters and alternators and testing equipment.

PSH is a major European importer and distributor of starters and alternators for applications in the automotive, trucks, agricultural, shipping and the industrial sector. In addition to the distribution of all major OEM brands, PSH has developed +LineĀ®, its own starters and alternators brand, and develops and distributes testing equipment under its MotoplatĀ® brand. PSH is headquartered in the Netherlands and has branches in France, Spain and China from which its services customers in over 70 countries worldwide.

Nordian and management target accelerated growth by further internationalization and professionalization of the business, potentially accelerated by acquisitions.

start investment:

type of case:
international expansion