November 28, 2017

Nordian Capital Partners announces that it has signed a definitive agreement to sell its stake in Oxyma Group

22 November 2017

Nordian Capital Partners announces that it has signed a definitive agreement to sell its stake in Oxyma Group to Dentsu Aegis Network, a global agency in media, digital and creative communications services. The transaction is subject to approval by the Dutch competition authority. Post-acquisition, Oxyma Group will be rebranded as Merkle, and all agencies as a Merkle company.

Oxyma’s footprint in the Netherlands, coupled with the company’s people-based marketing skills, complement Merkle’s EMEA business. Oxyma comprises a group of five specialist agencies for CRM, paid, owned, and earned media. Its capabilities reflect Merkle’s core services, delivering personalisation at scale through CRM, loyalty, digital, and media capabilities to clients in the media, telecommunications, retail, travel & leisure, utility, CPG, financial services and automotive industries.

The acquisition of Oxyma will provide global scale and a new footprint for Merkle in the Netherlands and Dubai, which is critically important in executing their mission of extending Merkle’s people-based marketing capabilities across EMEA.

Jos van Loo, CEO, Oxyma Group: “Nordian shared our vision to create an omni-channel agency by acquiring and integrating first-class companies in the last two years. With their professionalism, challenging and personal attitude, it turned out to be a successful partnership. This is now acknowledged by the acquisition by Merkle, which is a perfect fit for us. This acquisition is a fast forward for both companies to become a leading player in EMEA for data-driven, tech-enabled, people-based marketing.”

Nordian Capital is an independent private equity investor, which distinguishes itself by providing companies with tailor-made assistance to both increase and accelerate growth. Nordian believes in structural value growth by improving and increasing profitability and helps achieving this as a critical and involved partner. Nordian invests together with its management teams based on a clear investment case: a joint plan formulated by the management and shareholders that serves as the guiding principle for the company to grow.

The firm focuses on majority investments in the Dutch mid-market and manages two funds with a capital commitment of over EUR 500m. Its funds comprise of a portfolio of 14 companies. For further information, visit