Driven by Data


Building an omni-channel data-driven technology enabled marketing agency.

Oxyma is a marketing performance agency with several offices and over 300 professionals. Since 2000, Oxyma helps its customers in realising better customer engagement, improving customer value and creating sustainable success by smart, data driven marketing and creative solutions and services.

Nordian acquired Oxyma to support the management team in executing and funding its strategy, being strengthening the omni-channel marketing proposition and Oxyma’s market position by selective buy & build of specific capabilities. Specialised agencies aFrogleap, Oogst and YourSocial have been added to the group to support Oxyma’s strategy to become an omni-channel marketing agency.

type of case:
Buy & build

start investment:


‘Our customers increasingly feel the need for a business partner who helps them with a complete solution for creating customer value over all channels. With this omni-channel proposition we have come a long way but not far enough if you ask me. Our ambition is to rapidly grow into a ‘new breed agency’ offering the complete marketing solution to our customers. With our new identity and enlarged financial war chest for acquisitions we took two important steps towards this goal’.

CEO Oxyma