sustainable growth

Chrysal

Expanding the global leading position of Chrysal through the total flower and plant care value chain.

For more than 85 years Chrysal services companies in the flower and plant value chain with its products and services, ensuring longevity of flowers and pot plants and thereby increasing consumer satisfaction whilst reducing waste and water in the value chain. Chrysal offers products from innovative post-harvest products for breeders, to products and solutions for transport and display and finally flower food sachets for end-consumers. Chrysal operates from several locations around the globe selling its products in more than 90 countries.

Nordian acquired Chrysal together with the management team to expand Chrysal’s global leading position by growing its post-harvest products at growers and expanding sales to end-consumers in emerging countries.

type of case:
International expansion

start investment:
2014

website:
www.chrysal.com

“Nordian assists us to strengthen our market position by geographical expansion and the development of new innovative products and concepts. Our success is built on local presence in all the key horticulture centres around the world and customer intimacy based on technical consulting and tailor made product development.”

Joep Wiegel, CEO of Chrysal International